Tuesday, June 23, 2020
Focus on Marketing at Duke Fuqua
Tulips at Duke A quick glance at Duke Fuqua: Fuqua currently ranks in 12th place as one of the best business schools, according to US News World Report (March 2012). It is ranked in third place for marketing. Duke Fuqua’s Class of 2014 and Marketing The class of 2014 Daytime MBA class size is 432 students with an average age of 29. Over 99% of students entered with work experience; the average is 5.4 years of work experience. The 80% range of students scored between 640 and 740 on the GMAT and have an undergraduate GPA of 2.9 to 3.9. Engineering and Natural Sciences is the highest represented major (32% of students). Following close after that is the Business and Accounting major (31%), followed by Liberal Arts (20%), Economics (13%), and Other (3%). Fuqua Academics Related to Marketing Since obtaining global knowledge is a foundational element of the Duke Fuqua mission, the two-year program kicks off with a four-week Global Institute featuring three core courses: 1.  Leadership, Ethics, and Organizations 2.  Global Institutions and Environments 3.  Consequential Leadership To continue their global business training, student will receive opportunities to experience international business and cultural practices head-on in other countries with the Global Academic Travel Experience (GATE) and various exchange programs. Mini-Terms with Lots of Classes To receive as much knowledge as possible, terms at Fuqua are broken up into six-week periods – that means that each â€Å"traditional†semester (Fall and Spring) is actually broken down into two sessions for a total of four terms of classes per year. First Year Classes Fall 1 †¢   Probability and Statistics †¢Ã‚    Managerial Economics †¢Ã‚    Financial Accounting †¢Ã‚    Management Communication I †¢Ã‚    Business Computer Applications †¢Ã‚    Core course in finance for those with exemptions Fall 2 †¢Ã‚    Global Financial Management †¢Ã‚    Marketing Management †¢Ã‚    Foundations of Strategy †¢Ã‚    Management Communication II †¢Ã‚    Potential elective if core is exempted or taken in Fall 1 Winter Term †¢Ã‚    Optional elective: Workshop in Managerial Improvisation Spring 1 †¢Ã‚    Operations Management †¢Ã‚   Elective †¢Ã‚   Elective Spring 2 †¢Ã‚   Elective †¢Ã‚   Elective †¢Ã‚   Elective Second Year: Students generally take three elective courses per term. Choosing a Concentration and Elective Courses Students will choose to focus on a specialized concentration (see list of concentrations here) and then choose six elective courses in that area. Specializing in a concentration is optional; students may concentrate in up to two areas. There are two concentrations geared towards marketing students: Product Management and Market Analysis and Strategy. Below are the lists of required courses and electives. Concentration in Product Management Required Courses: MARKETNG 796 – Market Intelligence MARKETNG 799 – Product Management Students must select 2 of the following marketing electives for the Product Management Concentration: HLTHMGMT 715 – Health Care Marketing MARKETNG 797 – Consumer Behavior MARKETNG 800 – Marketing Communications Management MARKETNG 802 – Marketing of Innovations MARKETNG 803 – Customer Relationship Management MARKETNG 807 – Marketing Strategy MARKETNG 808 – Strategy and Tactics of Pricing MARKETNG 895 – Fuqua Client Consulting Practicum or MARKETNG 896 – Marketing Practicum And students must select 2 of the following non-marketing electives for the Product Management Concentration: ACCOUNTG 591 – Managerial Accounting DECISION 611 – Decision Models DECISION 614 – Forecasting FINANCE 646 – Corporate Finance MANAGEMT 745 – Negotiation MANAGEMT 746 – Power and Politics MANAGEMT 747 – Leadership MANAGEMT 898 – Corporate Social Impact Management MGRECON 788 – Competitive Analysis OPERATNS 823 – Operations Strategy OPERATNS 828 – Distribution/Supply Chain Management Concentration in Market Analysis and Strategy Required Courses: MARKETNG 796 – Market Intelligence MARKETNG 807 – Marketing Strategy Students must select 2 of the following marketing electives for the Market Analysis and Strategy Concentration: HLTHMGMT 715 – Health Care Marketing MARKETNG 797 – Consumer Behavior MARKETNG 799 – Product Management MARKETNG 800 – Marketing Communications Management MARKETNG 802 – Marketing of Innovations MARKETNG 803 – Customer Relationship Management MARKETNG 808 – Strategy and Tactics of Pricing MARKETNG 895 – Fuqua Client Consulting Practicum or MARKETNG 896 – Marketing Practicum Students must select 2 of the following non-marketing electives for the Market Analysis and Strategy Concentration: ACCOUNTG 591 – Managerial Accounting ACCOUNTG 598 – Valuation and Fundamental Analysis DECISION 611 – Decision Models DECISION 613 – Strategic Modeling and Business Dynamics DECISION 614 – Forecasting FINANCE 646 – Corporate Finance FINANCE 658 – Corporate Restructuring MANAGEMT 898 – Corporate Social Impact Management MGRECON 788 – Competitive Analysis MGRECON 898 – Data Mining OPERATNS 823 – Operations Strategy OPERATNS 824 – Service Operations Management OPERATNS 828 – Supply Chain Management You can read more about Fuqua’s marketing concentrations here. Fuqua Marketing-Related Clubs, Competitions, and Conferences †¢ Marketing Club †¢ Fuqua Marketing †¢ Fashion/Luxury Goods Club †¢ Center for Technology, Entertainment, and Media †¢ Media, Entertainment and Sports Club †¢ Hospitality, Travel, Leisure Club †¢ Duke MBA Brand Challenge †¢ Duke MBA Marketing Symposium 2012 Marketing Hiring Stats at Duke Fuqua The chart below shows the class of 2012 full-time employment stats: Function  Percent of Grads Mean Salary ($) Median Signing Bonus ($)  Marketing  13% 104,942  25,000  Brand/ Product Management  4%  99,923  20,000  Sales  1%  110,667  15,000  Market Research  1%  N/A  N/A Industry Percent of Grads Mean Salary ($) Median Signing Bonus ($) Consumer Products       . 6%           . 99,071        . 25,000                . Retail 3% 111,200 17,500 The class of 2013 pursued the following marketing related internships during the summer of 2012: Function Percent of Interns Mean Monthly Salary ($) Mean Signing Bonus ($) Marketing 14% 5,870 4,500 Brand/Product Management 5% 5,967 N/A Market Research 1% 7,040 N/A Sales 1% N/A N/A Marketing- Social Impact 1% N/A N/A Industry Percent of Interns Mean Monthly Salary ($) Median Signing Bonus ($) Consumer Products 9% 6,374 5,000 Retail 7% 6,596 N/A Top consumer product hirers at Fuqua include: Company Name Class of 2012 (full time) Class of 2013 (interns) Apple, Inc. 18 9 Johnson Johnson 12 5 John Deere 5 7 Microsoft Corporation 8 3 Google, Inc. 6 5 Medtronic 7 3 Samsung 10 0 Amazon.com 4 4 Procter Gamble 3 4 Kraft Foods 1 6 Pepsico 3 3 Wal-Mart Stores, Inc. 3 3 Nike 1 4 Bayer 3 2 Eli Lilly and Company 1 4 ATT Company 1 3 Target Corporation 1 3 eBay Inc. 0 4 Coca-Cola Company 1 3 (See the complete list here.) Are you applying to Duke’s Fuqua School of Business? Please see our Duke Fuqua B-School Zone and Fuqua Application Packages for more information on how Accepted.com can help you get accepted. For 25 years, Accepted has helped business school applicants gain acceptance to top programs. Our outstanding team of MBA admissions consultants features former business school admissions directors and professional writers who have guided our clients to admission at top MBA, EMBA, and other graduate business programs worldwide including Harvard, Stanford, Wharton, Booth, INSEAD, London Business School, and many more. Want an MBA admissions expert to help you get Accepted? Click here to get in touch!
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